Perceptual Response ProgrammingTM research services
Orfield Labs provides market research, consumer research, and business marketing consulting using its
Perceptual Response ProgrammingTM (PRP) research methodologies. The PRP approach
involves subjective measurement of preverbal feelings and associations of the respondent to semantic
descriptors applied to the stimuli tested. It can be applied to stimuli such as images, sounds, smells,
tactile feelings, thermal feelings, etc. It is an accurate predictor of the response of the respondent
to aspects of new products and new environments.