Theory and Practice

We experience the world based on human perception and cognition, which are well-researched fields in psychology, neuropsychology, philosophy, medicine, art, etc. Yet, the science of human perception and cognition are seldom used in formal design processes, as they are not taught as core issues. For over five decades, we have assisted clients in design, research, and testing in the areas of human perception and cognition as they relate to comfort and user satisfaction.

As the only independent, multi-sensory design and research laboratory globally, our orientation is to focus on perceptual comfort, cognitive clarity, satisfaction, and preference as user experience benchmarks.